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Jeremy Clarkson's pub skewered by punters over misleading 'all British' branding
Reach Daily Express | June 12, 2025 3:39 AM CST

pub has received brutal backlash after visitors were confronted with a surprise element that went against its proposed '100 per cent' British branding. has proudly promoted its menu far and wide as being made up of meat and vegetables all reared and grown in the UK. However, it appears there is one problematic American influence that has left customers scratching their heads.

On social media, one user bemoaned "spending two hours listening to American-themed music" when they visited the establishment.They typed: "Amazing birthday weekend in Cotswolds, visited Jeremy Clarkson's The Farmers Dog, which prides itself on being 100% British. The food was unreal, but please change the music to suit. Spent the two hours I was there listening to American-themed music."

They finished the complaint with the hashtag "notbritish" while another comment read: "No ketchup, no coffee, but also no British artists/music playing. Plenty out there available. Will be returning though, food was amazing and well priced."

On his website Clarkson insisted he has "tried his hardest" to make sure everything consumed in The Farmer's Dog is British, however he has made one exception for an item that he says you can't run a pub without.

He shared: "You can't have a pub that doesn't offer a gin and tonic. But there is quinine in tonic water, and you can't grow that in Britain. Sure, I could have served gin and water instead, but I didn't think you'd enjoy it very much. Especially as, instead of a slice of lemon, you'd have been given a slice of turnip, or some potato peelings."

"You can, however, run a pub that doesn't serve avocado or Coca-Cola, so we don't. Instead, we offer you British fizzy drinks made with British grown fruit. And British grown tea. And before you ask, yes, the wine is British too. As is the Hawkstone, obviously," he added.

Bookings are available at The Farmer's Dog restaurant for weekday lunch, dinner and Sunday roast and Clarkson insists there is no need to book for The Farmer's Puppy or terrace, "just turn up".

Since the fourth series of the much-loved has dropped on Amazon, the pub has been packed with visitors as Clarkson shared how opening the venue contributed to his

Speaking about the toll his schedule took on him, he told : "I like hard work. If I don't do something constructive in a day, I struggle to fall asleep that night. But that was silly, and it did mess my heart up. It's very stressful running a pub. It's more stressful than running a farm."

He reflected on the solitary nature of farming, saying, "You're on your own on the farm, which is why there's so much unhappiness in farming, because you're dealing with it all on your own."


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