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Bridgestone India partnership with Sagesta in Sulwad village in Dhar district of Madhya Pradesh ‘Bridgestone Nutritional Fruit Orchard Project‘ Has started. This initiative implemented under the leadership of women, Improving nutrition and creating opportunities for livelihood in rural areas, Focus on these goals. An more than 15 types of fruit trees have been planted in a sustainable manner in this area, which is set up on about 4 acres.

Bridgestone volunteers and local villagers participated in this program. In the first year, the project has reached a remarkable stage of maintaining 96% of the plants. Women have successfully maintained the nursery of 1,000 seedlings, creating compost and organic pesticides from the garden waste in the garden and have created new income opportunities. After the plants are in a fruits, their sale will provide a stable tool for women throughout the year.

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In addition to strengthening the opportunities for livelihood, this initiative has improved 251 home kitchen gardens in Sulwad village by improving nutrition in nutrition (timely and adequately available to each person). Due to these gardens, families get fresh, vegetables in the home and their diet has become more nutritious. Regular training and awareness programs have increased the awareness of responsibility, feelings of participation and environmental awareness among the villagers.

Bridgestone India Managing Director Hiroshi Joshiza said, “True sustainability is not only limited to business, it is a process of enableing communities and protecting the environment. This project has not only planted trees, but also sown seeds for hope, stubborn and bright future. Has proven. “

This is a characteristic venture. It is involved in many shareholders. Although Bridgestone and their partner Sagest have implemented the project, the local gram panchayat has provided land, the local women have been monitoring and management of the project and the staff and students of the residential school adjacent to the project have actively supported the project. The Nutritional Fruit Orchard Project, which is initiated by Bridgestone India, is an ideal example of the transformation of the community by keeping the environment in the center, the overall development of the rural areas and the empowerment of women.

Bridastone IndiaBaddal

Bridaston India Pvt. Ltd. started in 1996. In March 1998, he started his production factory on Khed in Madhya Pradesh. Bridgestone has achieved the goal of using tires produced in India on the streets of India. He started expanding another factory in 2013 at Chakan, Pune.

In 2023, he produced his 100 million tires in the factory of Indore. In the short term of 25 years, Bridestone India Pvt. Ltd. It has become a leading tire company in the OEM and Replacement market.

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