Top News

is set to return for another year, and this year, according to the online retailer, it's the longest-running one yet. The sale event is due to kick off on July 8 and last until July 11, marking 96 hours of deals for . This is the first time the event has ever run for four days, and that means even more time to snap up a deal.

New for this year, Amazon has also introduced "Today's Big Deals"-daily themes curated exclusively for Prime members. A limited-time "New Deal Drop" launch will occur at midnight every day throughout the shopping event.

Though there will be discounts on tech and beauty, one thing the event is known for every year is its deals on home and garden goods. From furniture to home accessories, appliances to gardening tools, it's likely there will be some big savings. According to Amazon, shoppers can expect savings from , and .

The main thing to know about , though, is that deals are only available for Prime members. That means it's well worth signing up for a Prime account if you don't have one already. If you sign up now, you can get 30 days for free as part of an initial trial, with the option to cancel after 30 days or continue your membership.

Although the sale hasn't arrived just yet, we've rounded up everything you need to know about the event and how you can take part, plus some early home and garden deals we've spotted ahead of the sale.

All deals in this article are accurate at the time of writing, but could change or sell out.

might not have launched yet, but the website already has some cracking early deals on home and garden products which aren't just for Prime customers.

However, as is often the case with Amazon, discounts are time-sensitive and may even change with demand. Therefore, if a deal catches your eye, it's worth snapping it up before it's too late.

We've browsed deals across the home and garden categories, including furniture, cooking appliances, and gardening tools, and rounded up a few of our favourites below.

Amazon Prime Day is a sales event that offers discounts especially for Prime members. This year, it's the longest it's ever been, running for four whole days. The event usually takes place twice a year: typically, there is one in the summer and one in October ahead of the Black Friday rush.

This year, the Prime Day sale will include big-name brands, including Dyson, Ninja, and Bose, to name just a few. Amazon will also offer discounts on its own products, such as the Echo dot, Kindle, and Ring Doorbells.

In order to enjoy the exclusive deals, you must have a Prime membership. If you don't have one, you can (and then it is £8.99 after that).

The Prime Day event has varied in length over the years, but this year, it is due to be the longest it has ever been, running for 96 hours. That means there will be deals to snap up between Tuesday, July 8, and Friday, July 11, 2025.

However, deals will not stay the same during this time. In fact, as we've seen in previous years, deals can change without notice due to demand or as they sell out. Therefore, it's always worth grabbing a good bargain when you spot one.

This year, Amazon will also be releasing fresh deals at midnight each night for Prime members.

As well as being able to enjoy some great deals as part of Amazon's various Prime events, members can also enjoy plenty of other perks. One of the main draws of a Prime membership is fast, free delivery (which sometimes means same-day or as soon as the next day). Users also gain access to Amazon's selection of streaming services, including Prime Video for streaming films and television shows, and Prime Music for streaming music and podcasts.

Amazon Prime members don't always need to wait for a sale event to enjoy exclusive discounts, either, with the brand regularly releasing Prime deals on certain products.

READ NEXT: