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Mamaearth parent Honasa Consumer has appointed Yatish Bhargava as its new chief business officer (CBO).

In an exchange filing, the company said that Bhargava has been appointed today and has also been designated a senior management personnel.

Bhargava brings over 17 years of experience in consumer business, having worked in leadership roles at Flipkart and Hindustan Unilever. Before joining Honasa, he was the business head for home and furniture at Flipkart in Bengaluru, a role he held since January 2022.

Prior to that, he worked at Hindustan Unilever for nearly 10 years in sales and customer marketing. Bhargava holds an MBA from IIM Lucknow.

He will replace Zairus Master, in January this year.

The developments come at a time when Honasa saw some disruptions to its business over the last few quarters as it transitioned to a new direct distribution model across top 50 cities under ‘Project Neev’.

In Q4 FY25, the company’s net profit fell 18% year-on-year to INR 25 Cr as margins took a hit, even though revenue from operations rose 13.3% to INR 533.6 Cr.

At the time of disclosing the results, the company said it expanded AI adoption across functions, including AI-assisted shopping and social listening tools. Its offline expansion saw The Derma Co cross INR 100 Cr ARR, and about 1.2 Lakh retail outlets were billed under Project Neev. This led to a jump in direct distribution contribution to 71% in Q4 from 38% in the year-ago quarter.

(The story will be updated soon)

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