Top News

The country’s most trusted insurance company, Life Insurance Corporation of India (LIC), once again proved that it is not only a symbol of financial security, but also synonymous with extraordinary achievements. On 20 January 2025, LIC sold his name in Guinness World Records by selling 5,88,107 life insurance policy in 24 hours. This historical achievement is the result of LIC’s 4,52,839 dedicated agents and their customers are relying as a result. Come, let’s know the story behind this glorious achievement closely.

Unique initiative of ‘Mad Million Day’

LIC achieved this record under its special initiative Mad Million Day. On this day, the company had called for selling at least one insurance policy from each of its agents. The initiative was led by LIC Managing Director and Chief Executive Officer Siddhartha Mohanty. Under his leadership, LIC agents not only achieved this goal, but also turned it into a global record. This initiative not only reflects the organizational strength of LIC, but also highlights his commitment to raise awareness about insurance in every corner of India.

Hard work of agents and customers confidence

On 20 January 2025, LIC agents reached the customers day and night and ensured that every needy person would get the benefit of financial security. Guinness World Records officially recognized this achievement, in which LIC recorded the record for the highest life insurance policy in 24 hours. This achievement is a symbol of LIC’s huge agency network and unwavering confidence of customers.

Siddharth Mahanti’s inspiring message

Expressing pride in this achievement, Siddhartha Mohanty, Managing Director of LIC, said, “This record is a living proof of our agents, skills and their commitment to customers. I tell all my customers, agents and employees for making the Mad Million Day historic. Want to provide. ” These words of them not only reflect the mission of LIC, but also strengthens confidence in the insurance sector across the country.

Increasing awareness towards insurance

This achievement of LIC once again proved that insurance in India is no longer a financial product, but a guarantee of safety and future of families. Through campaigns like Mad Million Day, LIC is not only increasing its business, but also underlining the importance of insurance in the country. This record is a milestone not only for LIC, but also for the entire insurance area.